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In his article “The New Mind Control” Robert Esptein,  senior research psychologist at the American Institute for Behavioral Research and Technology in California and the former editor-in-chief of Psychology Today, claims that “The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do”. See

https://aeon.co/essays/how-the-internet-flips-elections-and-alters-our-thoughts

This influence is wielded in particular by search engines, which manipulate the order of search results they present to you.  Over 50% of clicks go to the first item on a search result ranking table, and 90% of clicks go to the first page.

This is how we can take back our power from the search engines:

Step 1.

Write and App.

Step 2

Give the user the choice of getting the ranking table from the search engine as they present it to you

AND

Give the user an option of randomising the first x (10, 50, 100) entries of their ranking table’s output.

Step 3

If that fails, use political processes to ensure the search engine gives the option of a randomised set of search results to the user.  Easily verified by re-submitting the same search request and monitoring that the output is randomised every time.

Voilà

 

 

 

 

 

 

 

 

 

 

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