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In his article “The New Mind Control” Robert Esptein,  senior research psychologist at the American Institute for Behavioral Research and Technology in California and the former editor-in-chief of Psychology Today, claims that “The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do”. See


This influence is wielded in particular by search engines, which manipulate the order of search results they present to you.  Over 50% of clicks go to the first item on a search result ranking table, and 90% of clicks go to the first page.

This is how we can take back our power from the search engines:

Step 1.

Write and App.

Step 2

Give the user the choice of getting the ranking table from the search engine as they present it to you


Give the user an option of randomising the first x (10, 50, 100) entries of their ranking table’s output.

Step 3

If that fails, use political processes to ensure the search engine gives the option of a randomised set of search results to the user.  Easily verified by re-submitting the same search request and monitoring that the output is randomised every time.